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Motocross Manufacturers
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Published: October 19, 2006
Motocross manufacturers most prevalent in the United States include Honda, Kawasaki, KTM, Suzuki and Yamaha.
Each of these motocross manufacturers hails from Japan except KTM, which is based in Austria. Other motocross manufacturers throughout the world in smaller markets include Italy’s Aprilia and Spain’s Gas Gas.
After World War II, motocross manufacturers had a difficult time selling their vehicles in the United States, though the sport was taking off abroad. Luckily, most motocross manufacturers did not specialize solely in building motocross bikes. Because the manufacturers were diversified, they were able to sell other products in the U.S., like boat engines, generators, Jet Ski’s, cars and road motorcycles.
Product versatility kept these companies in production while many competing companies had to drop their motocross divisions. An extensive list of now-defunct companies illustrates how competitive the motocross sector historically has been. Some of these manufactures include Can-Am, Cannondale, Cooper, Hodaka, Maico and Puch.
In the late 1960s, Europeans began to show up in the United States and show their talents off to American audiences. Increased exposure coupled with advanced technology popularized motocross in America. Before coming to the United States, motocross events had to be held in rural areas. However, the American Motorcyclist Association decided to hold a motocross event on a temporary track at Daytona International Speedway. This novel idea brought motocross to a wider audience, and the sport began to grow exponentially.
Motocross manufacturers are competitive, saturating the market with items bearing their name. This includes videogames, merchandise, toys and advertisements. This effort has made Honda, Suzuki and Kawasaki household names in the U.S.
On the track, the models speak for themselves. Motocross manufacturers have the challenge of keeping up with evolving technology and safety, as well as making products more durable.
Modified motocross sports, like freestyle motocross, add new demands to manufacturers in terms of power, acceleration, shocks and safety. The ability of motocross manufacturers to adjust to the ever-changing needs of such a dynamic market spell their success or defeat.
Sources:
Grala, Alyson. "Paydirt." 1 Sept. 2005. Advanstar Communications. 17 Oct. 2006 http://www.licensemag.com/licensemag/article/artic leDetail.jsp?id=179316&pageID=1.
History of Motocross. 2001. AMA Pro Racing. 17 Oct. 2006 http://www.amaproracing.com/archive/00sxmx/HIST/BG MOTO.HTM.
Honda Motocross Bikes. 2006. American Honda Motor Co., Inc. 17 Oct. 2006 http://powersports.honda.com/motorcycles/motocross /.
Each of these motocross manufacturers hails from Japan except KTM, which is based in Austria. Other motocross manufacturers throughout the world in smaller markets include Italy’s Aprilia and Spain’s Gas Gas.
After World War II, motocross manufacturers had a difficult time selling their vehicles in the United States, though the sport was taking off abroad. Luckily, most motocross manufacturers did not specialize solely in building motocross bikes. Because the manufacturers were diversified, they were able to sell other products in the U.S., like boat engines, generators, Jet Ski’s, cars and road motorcycles.
Product versatility kept these companies in production while many competing companies had to drop their motocross divisions. An extensive list of now-defunct companies illustrates how competitive the motocross sector historically has been. Some of these manufactures include Can-Am, Cannondale, Cooper, Hodaka, Maico and Puch.
In the late 1960s, Europeans began to show up in the United States and show their talents off to American audiences. Increased exposure coupled with advanced technology popularized motocross in America. Before coming to the United States, motocross events had to be held in rural areas. However, the American Motorcyclist Association decided to hold a motocross event on a temporary track at Daytona International Speedway. This novel idea brought motocross to a wider audience, and the sport began to grow exponentially.
Motocross manufacturers are competitive, saturating the market with items bearing their name. This includes videogames, merchandise, toys and advertisements. This effort has made Honda, Suzuki and Kawasaki household names in the U.S.
On the track, the models speak for themselves. Motocross manufacturers have the challenge of keeping up with evolving technology and safety, as well as making products more durable.
Modified motocross sports, like freestyle motocross, add new demands to manufacturers in terms of power, acceleration, shocks and safety. The ability of motocross manufacturers to adjust to the ever-changing needs of such a dynamic market spell their success or defeat.
Sources:
Grala, Alyson. "Paydirt." 1 Sept. 2005. Advanstar Communications. 17 Oct. 2006 http://www.licensemag.com/licensemag/article/artic leDetail.jsp?id=179316&pageID=1.
History of Motocross. 2001. AMA Pro Racing. 17 Oct. 2006 http://www.amaproracing.com/archive/00sxmx/HIST/BG MOTO.HTM.
Honda Motocross Bikes. 2006. American Honda Motor Co., Inc. 17 Oct. 2006 http://powersports.honda.com/motorcycles/motocross /.
